Social Media at Douglass Boulevard
Our church's ventures into social media, however, have up to now lacked a single, deliberate focus. This statement isn't meant as a criticism of the efforts that Derek, Ryan, Jennifer, and others have made in this area. Far from it-- their efforts have laid crucial foundations. They simply lack the time to give social media the kind of focus it requires. As anyone with a Facebook page or Twitter account knows, social media require daily attention and updating; they need not consume more than a few minutes of one's day, but they need at least that much.
So, as of last Thursday I am now our church's social media coordinator, which means that I am the central focal point for our church's presence on the two main social media sites, Facebook and Twitter. Derek and Ryan will continue to communicate with us via these tools, and they and Administrative Secretary Jennifer Vandiver will continue to have primary responsibility for maintaining the church website, blog, and other communications such as the newsletter. Sue Raymond has also volunteered to lend her talents to help develop our church website further. My role will be to ensure that our church's presence in the social-media world is constant, meaningful, and in keeping with the values and commitments that shape our real-world community of faith.
For now, I am adopting a very modest "editorial policy," for lack of a better word, when it comes to my new social-media role. I am keenly aware of the difference between speaking for oneself and representing the congregation, and so I deliberately plan to avoid using DBCC's Facebook page and Twitter feed to offer personal commentary. (Besides, I have my own Facebook page for that-- look me up!) In the coming weeks, I will be working with all who are interested on developing specific policies for our church's use of social media that will help us avoid some possible pitfalls these tools create. I am of course open to any suggestions you may have for our social media presence, in regards to both policies and content.
So: Feel free to shoot me an e-mail; post a comment to this blog post; or contact Derek, Ryan, or me over Facebook or Twitter. Above all, let the conversation begin!